Dr. V Wellness ("we," "us," or "our") operates the website drvwellness.com and provides physician-led wellness services at 1560 Airport Blvd, Pensacola, FL 32504. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, schedule appointments, or receive care at our practice.

By using our website or services, you agree to the terms outlined in this Privacy Policy. If you do not agree with these terms, please discontinue use of our website and contact us with any questions.

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Information You Provide Directly

Dr. V Wellness collects information that you voluntarily submit through our website or during the course of your care. This includes:

• Contact information: Name, email address, phone number, and mailing address
• Appointment requests: Preferred dates, service type, and reason for visit
• Health information: Medical history, symptoms, lab results, and treatment records provided during consultations
• Payment information: Billing address and payment method details processed through our secure payment systems
• Communications: Messages sent through contact forms, email, or patient portals

Information Collected Automatically

When you visit drvwellness.com, certain information is collected automatically through cookies and similar technologies:

• Device information: Browser type, operating system, and device identifiers
• Usage data: Pages visited, time spent on pages, click patterns, and referring URLs
• Location data: General geographic location based on IP address (not precise GPS location)
• Analytics data: Aggregated browsing behavior used to improve website performance

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Dr. V Wellness uses the information collected for the following purposes:

• Providing medical care: Delivering hormone therapy, peptide therapy, and concierge medicine services at our Pensacola practice
• Appointment scheduling: Processing consultation requests and sending appointment confirmations or reminders
• Communication: Responding to inquiries, providing health-related updates, and sending practice notifications
• Billing and payments: Processing payments and managing insurance or billing records
• Website improvement: Analyzing usage patterns to enhance site functionality and user experience
• Legal compliance: Meeting obligations under federal and state healthcare regulations

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

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As a physician-led medical practice, Dr. V Wellness handles Protected Health Information in accordance with the Health Insurance Portability and Accountability Act (HIPAA). Your medical records, lab results, treatment plans, and clinical communications are subject to HIPAA protections and are managed separately from general website data.

For detailed information about how your PHI is handled, please request a copy of our Notice of Privacy Practices, available at our Pensacola office or by contacting us directly.

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Dr. V Wellness may share your information in the following circumstances:

• Healthcare providers: When coordinating care with laboratories, pharmacies, or referring physicians involved in your treatment
• Service providers: With third-party vendors who assist with website hosting, email delivery, payment processing, or appointment scheduling, under contractual obligations to protect your data
• Legal requirements: When required by law, subpoena, court order, or government regulation
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction
• With your consent: When you have provided explicit permission for a specific disclosure

We require all third-party service providers to maintain confidentiality and security of your personal information.

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Dr. V Wellness uses cookies and similar tracking technologies on drvwellness.com to:

• Remember your preferences and settings
• Analyze website traffic and usage patterns
• Measure the effectiveness of our online content

Types of cookies used:

Cookie Type	Purpose
Essential cookies	Enable core website functionality (forms, navigation)
Analytics cookies	Track page views and user behavior for site improvement
Marketing cookies	Measure advertising effectiveness and relevance

You can control cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.

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Dr. V Wellness implements administrative, technical, and physical safeguards to protect your personal information. These measures include:

• Encrypted data transmission (SSL/TLS) for all website communications
• Secure storage systems for patient records and billing information
• Access controls limiting data access to authorized personnel
• Regular security assessments and updates

While we take reasonable steps to protect your information, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security of your data.

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Depending on your location and applicable law, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information, subject to legal and medical record retention requirements
• Opt-out: Unsubscribe from marketing communications at any time
• HIPAA rights: Access, amend, and request an accounting of disclosures of your PHI as provided under HIPAA

To exercise any of these rights, contact Dr. V Wellness using the information provided below.

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Dr. V Wellness retains personal information for as long as necessary to fulfill the purposes described in this policy. Medical records are retained in accordance with Florida state law and HIPAA requirements, which mandate retention for a minimum period following your last date of service.

Non-medical personal information collected through the website is retained for a reasonable period and deleted when no longer needed for business or legal purposes.

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Dr. V Wellness does not knowingly collect personal information from individuals under the age of 18 through our website. If you believe we have inadvertently collected information from a minor, please contact us immediately so we can take appropriate action.

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Our website may contain links to third-party websites or services not operated by Dr. V Wellness. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party website you visit.

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Dr. V Wellness reserves the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.

Material changes affecting how we handle your health information will be communicated through our patient portal or direct notice.

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If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact Dr. V Wellness:

Dr. V Wellness 1560 Airport Blvd Pensacola, FL 32504

Phone: (850) 724-0800 Email: drv@drvwellness.com

For HIPAA-related inquiries or to request a copy of our Notice of Privacy Practices, please contact our office directly.